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Stoked® Energy Wind Chill™ and After Burn™ Cans
Client: Leading Brands
Responsibilities: graphic design & print production
Credits: Wojtek Tilbury - art direction
This was a fun project starting with the concept to launch at the World Cyber Games. Stoked® Energy developed two flavors that had counteractive flavors. Wind Chill™ flavor was citrus-minty and produced a cooling effect on the tongue. After Burn™ was sweet-cinnamon spicy and produced a warming effect on the tongue. The concept was to build on the Stoked® Energy can brand, and so ice and fire visual elements were added to the can to help distinguish flavors while keeping the new flavors positioned within the brand.